It started with a hangover and a plate of spicy crawfish.
One afternoon, Paul sat down to lunch with his son, Derek. Derek was paying the price for the night before, pounding headache, heavy brain fog, and that familiar pressure behind the eyes that makes even sunlight feel loud. Despite how he felt, he ordered a spicy crawfish dish and started eating.
A few bites in, something unexpected happened.
The fog in his head began to lift. The pounding in his temples softened. As he kept eating, the pressure continued to fade. By the end of the meal, the headache was gone. The mental haze had cleared. In its place was a sharp, alert, almost euphoric “spicy buzz.”
They both looked at each other and asked the same question: was it the spice?
The Aha Moment
It turns out the heat in spicy food comes from Capsicum, the active compound found in chili peppers. It triggers a physical response in your body. Blood flow increases. Endorphins release. You feel more awake.
It made sense. The spice hadn’t just distracted Derek from his headache. It seemed to shut it down.
Paul could not stop thinking about it.
From Idea to Obsession
He told his friend Andrew, a sommelier who knows a thing or two about the morning after. Working in the wine and spirits world, Andrew saw the problem everywhere. Tastings. Events. Dinners. Celebrations. The next day often came with consequences.
When Paul shared the crawfish story, Andrew immediately saw the potential. “If this works through food,” he said, “what if we could deliver it faster?” That’s when this stopped being a lunch story and started becoming a real idea.
The Breakthrough
Paul reached out to a close friend who is a physician. Together, they began experimenting with a new idea: a Capsicum-based nasal spray. The goal was simple but challenging. Deliver the benefits quickly, without feeling like you just snorted a ghost pepper.
It wasn't easy. What followed were hundreds of formulations. Different concentrations. Different delivery mechanisms. Different balances of intensity and comfort.
Eventually, they found the balance. Strong enough to work. Smooth enough to handle. A formulation that activated quickly, cleared the pressure, sharpened the mind, and created that same signature “spicy buzz” without being overpowering.
Tested in the Real World
Over the past year, the formula has been tested by hundreds of people. Friends. Industry pros. People who are brutally honest about whether something works or not.
The feedback was consistent: Fast relief, clearer head, back to functional.
And that's how we got here.
Today
What started as a spontaneous discovery over spicy crawfish has become a purpose-driven product built on curiosity, persistence, and real-world testing.
Sometimes the best ideas don't start with a whiteboard. They start with a hangover and a really spicy lunch.